The style of Ralph Lauren
"American style is in his hands, from imagination to old values: truth." This sentence nail Lauren design style and achievement.
The 40-year old Anglo-American social life, the Wild West, the old movies, the 30 's baseball players and the old rich are all sources of inspiration for his design. It should be said that he has been able to cite the simple Cheic style in the field of fashion design.
Often a lot of people only know Polo, but not its designer Lauren, in fact, Polo is only his first series of men's clothing design. The reason why the "POLO" as the theme of clothing, because Lauren that this movement makes people immediately associate with the noble-like leisurely life.
Lauren's shrewd place is to let the whole world is convinced: can round purchase Lauren brand clothing dream, make the value doubled. His way of showing the goods was unique, and the store was a family atmosphere, and it was a very successful approach, with the first-year sales in Madison Avenue more than $30 million trillion.
has been focused on shaping the idea of the integration of the western frontier, Indian culture, the former Hollywood feelings of the "American Style" Lauren, and finally even by the magazine media to represent the "American classic" designers.
"My goal is to accomplish an imaginary reality that must be part of life and become personal as time goes by." "Lauren his original ideas, and also revealed the design of the guidance, is a fusion of fantasy, romance, innovation and classical inspiration presented."
For Lauren, style height is the essential basis of fashion, fashion should not only wear a season, but should be unlimited time of eternity. Polo brand series of fashion, from the American historical tradition, but also close to life. It means a high quality of life for Lauren to win the Life Time Achievement Award of the American Fashion Designers Association.
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